Are You Guilty of these Common Mistakes on Your Martial Arts School Web site?
Having a martial arts school Web site is one of the most important marketing tools at your disposal.
If you already have a Web site for your Bloomington Illinois martial arts school, then this list of common mistakes will help give you some direction. If you don’t have a Web site yet or are in the process of building one, you can use this as a preventative guide.
Following these simple steps can help you to attract and get more students and make your martial arts school Web site work harder for you.
Top 10 Martial Arts School Web Site Mistakes
- Using a shared host with pop up ads.
If you’re using a free host, it could be costing you more than you might think. It makes you look unprofessional and may distract or irritate your visitors. Free hosts typically make their money with pop up ads, are slow loading, and don’t provide a professional URL (www.yoursite.com). Hosting can cost as little as $35 a year. Stop being cheap.
- You don’t have a dot com.
A domain name costs as little as $9.99 a year and is one of the best investments you can make. It signals you are professional and also allows you to have an email address from your domain instead of a free email provider like Hotmail, Gmail or Yahoo.
- You focus on features.
People buy benefits, not features. Focus on communicating how you can serve their needs, not how cool your style is, how many trophies you have, and how many boards you can break. Speak to your target audience, not to your ego.
- Slow loading website.
If you can count to 5 before everything loads on your page, you have a bloated site. Be sure to shrink your photos down so that they can be easily loaded and use them sparingly. You should rely more on content, rather than images, to tell your story.
- Confusing navigation.
Your navigation should help people flow through your Web site. Use naming conventions that tell people what they’re going to find when they click. Examples include: Get Started, What You’ll Learn, Why Learn From Us, Free Trial, etc. Then keep it consistent on every page.
- No calls to action.
Do you ask people to contact you? Start making calls to action on every page like “Ready to get started? Call us at 000-123-4567 today!” or “Click here now to schedule your free, no obligation trial program!” Try it. It works.
- Poor website structure.
Try to keep the most important information at the top of the page like calls to action, logo, navigation, headlines, important links, photos, etc. Then keep that structure consistent across all pages so people know what to expect and can find their way around easier.
- You don’t capture emails.
Having an email list of people interested in your martial arts dojo is one of the greatest assets you can have. Create a contact form asking for their name and email to receive more information. At the very minimum, have your email link on every page. Then you can email out promotions, offers, news, etc. to a targeted list of people who have already expressed interest.